Demandes/Challenges:

Microsoft asked Eyecone to ensure the video news coverage of his annual event « Innovation Day 2009 » in Brussels. We edited news packages ready for professional media, and we distributed the video via Blastmedia.

Solutions:

• Filming, editing & interviews during the event.

• Web distribution of video.

Impacts:

• Impact on the client’s external communication via professional Media and broadcasters.

• Impact on the client’s internal communication via a website created specifically for the event (providing downloadable footage).