Demandes/Challenges:

Microsoft increases his European visibility online by launching his European Video Newsroom via Blastmedia. The platform is designed to provide to the journalists, a source of broadcast-quality video footage available online. This video newsroom makes available newsworthy broadcast-quality video material online.

Solutions:

• Archiving Microsoft’s videos in one place for compilation and standardisation for an easy distribution

• Digitalisation

• Web Distribution

Impacts:

• Impact on the client’s external communication via professional Media and broadcasters.

• Impact on the client’s internal communication via the platform created specifically for Microsoft (providing downloadable footage).