Microsoft – Innovation DaysCase Study : Microsoft – Innovation Day

 

Client website: http://archives.blastmedia.eu/euinnovationday2009/index.php



Demand/Challenges:

Microsoft asked Eyecone to ensure the video coverage of the « Innovation Day » in Brussels, a yearly event. We covered the event in video format for internal use (showcase) and provided media with visuals for their reports.

 

Solutions:

• Filming, editing & interviews during the event.

• Duplication of footage for media.

• Web distribution of video highlights 5 times a day.

 

Benefits/Impacts:

• Impact on the client’s external communication via professional Media and broadcasters.

• Impact on the client’s internal communication via a website created specifically for the event (providing downloadable footage).