Demandes/Challenges:

Microsoft asked Eyecone to produce several 5-minute case studies to promote local initiatives in keeping with the concept of innovation in a number of European countries.

Solutions:

• Production & coordination.

• Filming & editing.

• Centralising the films in Brussels for compilation and standardisation to the same format.

• Integration of the films on two DVDs.

• DVD authoring & copies.

• Web distribution of video.

Impacts:

• Impact on the client’s external communication via professional Media and broadcasters.

• Impact on the client’s internal communication via a website created specifically for the event (providing downloadable footage).